Three Pieces of Productivity Advice for Content Producers

Within the gambling industry and within the larger Internet marketing community, I’ve met a number of different types of content producers. I’ve been doing this for over a decade, so I’ve seen a ton of discussion on productivity and how to keep things running smoothly.

I’m sure that everyone has seen the same overused token suggestions on how to be productive. We’re not here for that. Instead, I’m going to offer three things that are a bit different than what’s usually talked about to help content producers be more efficient and productive.

1. Build a Stylistic Work Environment

In the larger IM community, there’s a strong bias toward function over form. People tend to care more about how things affect the functional side instead of the aesthetic or how things make you feel.

Unfortunately, this means that the emotional affects of things like your work environment are completely ignored. Whether you want to admit it or not, this has a serious affect on your productivity because it affects things like your creativity, your motivation and your drive.

Taking a few hours to revamp your work environment so that things really feel right for you from an aesthetic point of view will pay serious dividends and directly affect your bottom line over the long run, which is ultimately the kind of investment that we’re after in the sense of business.

2. Track Your Hourly, and Have an Attitude About It

If you aren’t tracking your hourly earnings, then you should seriously start right away. A simple free spreadsheet program like Google Docs, Open Office, Libre Office or Spread32 can do it for you with just a few seconds of work.

All of the writing, editing, photo editing, video work and everything else can really start to turn into a blur after you’ve done it long enough. Instead of just letting it be a nebulous blob of things that happened during your week, track how much time you’re spending on things and how much money you’re making in the process.

Get yourself a decent sample size by tracking these things for a week or two. Once you have that information in front of you, develop a bit of an attitude about it. While you shouldn’t go around spouting it off to people, knowing what your time is worth and what you’re really getting should be a source of confidence and swagger.

This confidence and swagger can then be translated into a stronger drive to get things done.

3. Keep Multiple Backups

One of the worst things that you can have happen as a content producer is to lose your work before you send it to a client. That’s money literally disappearing from your possession, but it’s a fairly easy thing to stop. All you have to do is keep multiple backups of your work.

I strongly suggest keeping a digital copy of your most recent work on a USB flash drive and keeping that flash drive in your vehicle. If your computer is lost, stolen or stops working for some other reason, then you’re taken care of.

This is such an easy thing that only takes a minute or two to do each day, and it can save you a whole lot of time and a whole lot of money.

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