I keep seeing a common pattern over and over: People in the online casino marketing realm don’t seem to understand how critical high-quality interlinking is to search engine algorithms at this stage of the game.
Gone are the days that automatically generated “related posts” and “related pages” are sufficient. Google drastically undervalues those links, and they also undervalue in-paragraph links that aren’t as contextually related as they could be.
The devaluing of this type of interlinking is one reason why so many big name sites have gotten smashed by Google algorithm updates over the past seven years. However, it’s something that’s definitely worth fixing if it’s happened to your own sites, and it’s absolutely worth putting extra money into when building out new pages.